I can’t wait for this collection to be making an appearance in every single hip hop music video and adorned on all the NBA players in the hopes that everyone wants them. And by everyone I mean all the hood kids, who will save up by slinging crack rocks on the corner and rich kids who want to be hood will just charge Dad’s amex. Its a clever marketing strategy, I guess, elite brands with street cred. I can’t wait for the headline to pop up in my news feed that some kid in Chiraq got shot because he wanted his MCM x Beats by Dre headphones. Which will only result in more publicity for MCM x Beats and a higher desire to have this stupid product. Ah well, capitalist consumerism at its best.
MCM x Beats by Dre Launches in June.